Updates from November, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • qsishanbhalla 9:18 pm on November 29, 2012 Permalink | Reply  

    Square Mobile Payment Ecosystem 

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  • qsishanbhalla 8:46 pm on November 29, 2012 Permalink | Reply  

    Assignment- Segmentation and Strategy 

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  • qsishanbhalla 8:43 pm on November 29, 2012 Permalink | Reply  

    Class 5: Generating Offerings 

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  • qsishanbhalla 8:41 pm on November 29, 2012 Permalink | Reply  

    Revision of Class 1,2,3 

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  • qsishanbhalla 8:40 pm on November 29, 2012 Permalink | Reply  

    Class 3: Competition 

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  • qsishanbhalla 9:02 pm on November 4, 2012 Permalink | Reply
    Tags:   

    And product leadership, the third discipline, means offering customers leading-edge products and services that consistently enhance the customer’s use or application of the product, thereby making rivals’ goods obsolete.
    Nike excels in product leadership in the sport-shoe category.
    Source: HBR

     
  • qsishanbhalla 9:00 pm on November 4, 2012 Permalink | Reply
    Tags:   

    Customer intimacy, the second value discipline, means segmenting and targeting markets precisely and then tailoring offerings to match exactly the demands of those niches.
    Companies that excel in customer intimacy combine detailed customer knowledge with operational flexibility so they can respond quickly to almost any need, from customizing a product to fulfilling special requests. As a consequence, these companies engender tremendous customer loyalty.
    Home Depot, for example, is better than any other company in its market at getting the customer precisely the product or information he or she wants.
    Source: HBR

     
  • qsishanbhalla 8:58 pm on November 4, 2012 Permalink | Reply
    Tags:   

    By operational excellence , we mean providing customers with reliable products or services at competitive prices and delivered with minimal difficulty or inconvenience.
    Dell, for instance, is a master of operational excellence.
    Source: HBR

     
  • qsishanbhalla 6:19 pm on November 4, 2012 Permalink | Reply  

    Class 2 Notes 

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  • qsishanbhalla 6:14 pm on November 4, 2012 Permalink | Reply
    Tags: , segmentation   

    Readings For Class 2 

    2_segmentationexamples
    2.2_ulwick_2005_what_customers_want
    2.3_gourville_2004_why_consumers_dont_buy
    2.3_gourville_2004_why_consumers_dont_buy

     
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