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  • qsishanbhalla 6:14 pm on November 4, 2012 Permalink | Reply
    Tags: readings, segmentation   

    Readings For Class 2 

    2_segmentationexamples
    2.2_ulwick_2005_what_customers_want
    2.3_gourville_2004_why_consumers_dont_buy
    2.3_gourville_2004_why_consumers_dont_buy

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  • qsishanbhalla 6:10 pm on November 4, 2012 Permalink | Reply
    Tags: readings   

    1.1_mintzberg_2005_launching_strategy
    1.2_cooper_2001_quest_for_right_portfolio_management_process
    1.3_treacy_1995_discipline_of_market_leaders

     
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